Creating a point of difference for a retail butcher can mean more than an award-winning sausage. Grocery items that complement meat products can give customers another reason to shop – and spend. Visual merchandising is the art of shop display designed to give the customer a heightened shopping experience to the point where they buy more product. It has design at its heart, taking into consideration shop layout, lighting, the type of shelving used, the products sold, how they are grouped, product promotion and more.
The visual appeal of groceries
Creating a point of difference for a retail butcher can mean more than an award-winning sausage. Grocery items that complement meat products can give customers another reason to shop – and spend.
Visual merchandising is the art of shop display designed to give the customer a heightened shopping experience to the point where they buy more product. It has design at its heart, taking into consideration shop layout, lighting, the type of shelving used, the products sold, how they are grouped, product promotion and more.
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