Often with Australian Meat News, one story leads to another. In this case, Chester Mead at Viking Food Solutions suggested we find out just how well Phil and Nicola at Karve It Up have diversified into a niche market and succeeded.

In the last issue of AMN, Chester shared with us that diversification was the key to butcher shop success in the UK, but knew that there were businesses locally that highlighted what he meant.
Karve It Up, in Greensborough Plaza, Melbourne specialises in grass-fed meats – nothing too unusual in that. A closer inspection of the display shows myriad of single serve ready meals competing for space with fresh meats and the fridge and freezer is stocked with paleo, gluten and dairy free foods.